Superbowl 2014 – who won?
As dawn breaks following Superbowl 2014 the discussions as to the various different plays that went down will be discussed, debated and over-analysed for days to come. For those that have little or no interest in what the Americans call football, the debate may fall as to who performed the best from an advertising perspective.
After all, it is the most expensive advertising platform of the year, so naturally brands are keen to get the most bang for their (huge) bucks. Here’s a run down of who did what, and maybe you can judge who spent what too.
Chrysler was keen to remind people of its proud American roots, especially now that it is owned by Fiat
http://www.youtube.com/watch?v=KlSn8Isv-3M
Maserati, a sibling of Chrysler in the Fiat family, is hoping its new Ghibli will do well Stateside
http://www.youtube.com/watch?v=KmpiwU50f5w
Playing on its English heritage in a stereotypical way that many American television audiences will get, Jaguar brought this
Toyota decided to enlist some real A-listers for its Highlander SUV ad – The Muppets!
http://www.youtube.com/watch?v=N5A3R4XqhOA
Volkswagen reminded the public of its longevity on the road with this one
http://www.youtube.com/watch?v=ns-p0BdUB5o
Audi, wanting to demonstrate the lack of compromise in its new A3 Sedan made this
http://www.youtube.com/watch?v=zl0zw1YVZd4
Meanwhile Kia enlisted Morpheus, sorry, Laurence Fishbourne for its K900 advert
http://www.youtube.com/watch?v=Ob-wn52Dkmk
Ford pushed its hybrid Fusion by repeating itself (slightly)
http://www.youtube.com/watch?v=hMWp6ZSwsLI
So, at almost $4,000,000 a pop, who do you think won Superbowl 2014?
