Fiat this week have unveiled a whole new model at the Beijing Motor Show called the Viaggio that will be built in China. The C-segment is already a pretty busy place so Fiat will face a fair bit of competition, but they feel that this new model, based on a Dodge Dart (sold in the US) will help get them a bit more market share. Fiat plan to only sell this car badged as ‘Fei Xiang” (“Flying” in Chinese) in China where they already have a dealer network covering 91 locations.
The car itself will be powered by their 1.4 T-Jet engine and will be offered in 120bhp & 150bhp guises. Inside, much of the design will replicate what already exists inside its American relation and considering how well received that car has been, expect the Viaggio, sorry, Fei Xiang to replicate this success. The real question is, why would Fiat call and badge one as a Viaggio when it won’t be sold here? Or will it be?